Trade services / 2025
A Queensland trade-services business with great word-of-mouth and a website that did nothing. We rebuilt it around one job: turning searches into booked work.
- Websites
- SEO
Example study — illustrative numbers
+0%
Enquiries in the first 90 days
0.0×
Quote requests from mobile
0.0s
Page load time (was 6.2s)
The challenge
Great word-of-mouth, invisible online. The old template site buried the phone number three taps deep while 70% of visitors arrived on mobile — searches were turning into someone else's booked jobs.
Our solution
We rebuilt the site around one job: turning searches into bookings. Service-area pages for every suburb, a call CTA that never leaves the screen, and enquiry tracking wired to the phone — live in three weeks on a fixed price.
Illustrative wireframes — same content, opposite priorities. The rebuild puts the call button and service areas where thumbs actually are.
Before
After
01
Discover
One call, one site audit. The old site buried the phone number three taps deep — 70% of visitors were on mobile.
02
Design
Service-area pages for every suburb, a booking CTA that never leaves the screen, and photography of real crews on real jobs.
03
Build
Static-fast rebuild with enquiry tracking wired to the phone — every call and form traceable to a page.
04
Launch
Live in three weeks on a fixed price. Care plan took over from day one: backups, updates, monitoring.
The phone started ringing the week it went live. We stopped quoting on price and started quoting on availability.
Owner, trade-services business
Sample quote — real testimonial pending
Fixed price, guaranteed outcome, no retainers. Tell us what’s broken and we’ll map out the fix — we reply within one business day.